Over the last few years, a collection of stakeholders in the organic grain sector have collaborated to run on-farm variety trials, helping select the most appropriate varieties for organic farming, as well as the highest quality varieties for the oat miller. Research is funded through a research levy paid by the farmers and the miller for mutually beneficial collaboration. Breeders and researchers also take part, adding value to the initiative in terms of varietal selection and data collection. The community approach is paramount, and also shows larger scale grain supply chains can be hugely beneficial, not least in providing healthy, affordable food. This is an innovative model that others could follow.